Google Analytics GA4 & GTM - Latest Prestashop

Overview

 the new generation tag Google Analytics 4 and get more relevant data collection with Google's machine learning. Combine Universal Analytics (UA) and GA4 for complementary and innovative reporting

What this module does for you

An ad click here, a page view there, a video watched on a tablet before bed... but which one clinched the sale?

Google Analytics has the latest in full-credit measurement, so you see all the stops people take on the road to action.

The result: a measurable way to improve campaigns and reach new audiences as they go through their days.

To option local and google anlytics.js you chose backoffice wich use option. if use local anlytics.js no problem in leverage cache and Optimize speed and not enteral url any js file

What your customers will like

Google Analytics can be used to optimize your website performance and attract more number of customers for boosting your sales prospects. 

Features

The module automatically installs the Google Analytics 4 tag as soon as you tell it the measurement ID of your GA4 property. The tag is configured to send, in addition to the default events, the essential "e-commerce" events (product view, add to cart, lead generation, purchase, refund,...), as well as other recommended events (login, account creation,...).

Installation

➤ Log-in Admin Panel / Back-Office

➤ Go to Menu: Back-Office >> Modules

➤ Add New Module

➤ Install & Configure